Behavioral segmentation is a marketing strategy that divides customers based on their actions and interactions with a brand, much like organizing a movie night to cater to different tastes. By understanding how customers behave—whether they are regular buyers, occasional users, or offer se
Impulse buying is a fascinating journey many consumers experience without even realizing it. According to a study by the Journal of Consumer Research, about 40% of purchases are made on impulse. This cycle consists of seven phases: from the initial trigger that catches your eye, like a colorful
Impulse buying is a fascinating journey many consumers experience without even realizing it. According to a study by the Journal of Consumer Research, about 40% of purchases are made on impulse. This cycle consists of seven phases: from the initial trigger that catches your eye, like a colorful