Impulse buying is a fascinating journey many consumers experience without even realizing it. According to a study by the Journal of Consumer Research, about 40% of purchases are made on impulse. This cycle consists of seven phases: from the initial trigger that catches your eye, like a colorful display, to the moment of purchase decision fueled by limited-time offers and social influences. Marketers expertly craft these phases, employing emotional and visual triggers to spark curiosity and desire, ultimately leading consumers to justify their purchases.

After buying, the journey continues with post-purchase evaluation, where consumers assess their decisions and satisfaction levels, often leading to buyer's remorse. However, a positive experience can create loyalty, encouraging repeat business and recommendations. Understanding these phases helps consumers make more mindful choices, avoiding the pitfalls of impulse buying. So, the next time you feel tempted by a shiny object, take a moment to reflect on the underlying triggers driving your desire.

More Information: https://www.techdogs.com/td-articles/trending-stories/the-7-phases-of-the-impulse-purchase-cycle-explained